Brand Guidelines

Brand
Guidelines.

Version 1.0 — The visual and verbal identity of the Zivana Protocol. Every decision here is intentional and must be applied consistently across all surfaces.

1.0

Brand Logo.

Zivana Mission Statement

Trust infrastructure for the African informal economy. Making economic capability visible, verifiable, and financeable without requiring informal actors to become formal first.

Primary Logo

The horizontal lockup is the primary configuration. Use it for all external-facing applications to establish brand recognition.

ZIVANA
Secondary Logo — Stacked

Use the stacked configuration in square or vertical contexts: splash screens, social media posts, and printed materials.

ZIVANA
Icon Mark — Isolated

Use the icon mark alone only when the Zivana brand is already established in context: app icons, favicons, and social avatars.

Formal Context — With Protocol Sub-label

The PROTOCOL sub-label appears in formal contexts only: official documents, presentations, and regulatory materials.

ZIVANAPROTOCOL

The Emergence

Three concentric arcs opening upward from a single apex point. The arcs represent trust expanding outward: from one person, to their immediate community, to the world. The apex dot is the moment of emergence — the instant that invisible economic capability becomes legible. The mark is simple enough to read at 16 pixels and carries no cultural baggage.

Wrong Usage
✗Never rotate or distort the mark in any dimension
✗Never add drop shadows, glows, or outlines to the mark
✗Never change the arc opacity ratios (100%, 62%, 32%)
✗Never use the mark on a background below minimum contrast
✗Never separate the wordmark from the mark in Config 01
✗Never recreate the mark — always use the master SVG file
2.0

Brand Typography.

Primary Typeface

Cabinet Grotesk is used for all display and heading contexts. Distinctive, editorial, and built for authority with warmth.

Cabinet Grotesk.

600 SemiBold & 700 Bold

A B C D E F G H I J K L M N O P Q R S T U V W X Y Z

a b c d e f g h i j k l m n o p q r s t u v w x y z

1 2 3 4 5 6 7 8 9 0

Secondary Typeface

Switzer carries the human voice in body copy. Precise, neutral, and excellent at long-form reading without competing with the headings.

Switzer.

300 Light, 400 Regular & 500 Medium

A B C D E F G H I J K L M N O P Q R S T U V W X Y Z

a b c d e f g h i j k l m n o p q r s t u v w x y z

1 2 3 4 5 6 7 8 9 0

Code Typeface

Fira Code is used exclusively for code snippets, namespaces, and technical references. Supports programming ligatures.

Fira Code.

400 Regular & 500 Medium

ZVN.Identity.issue() — ZVN.Trust.proveThreshold()

ZVN.Covenant.create() — ZVN.Distribution.attest()

0 1 2 3 4 5 6 7 8 9 — != === => <= >=

Typography Hierarchy

Display

Cabinet Grotesk 700 — clamp(56px, 8vw, 100px) — tracking -0.03em

Trust Made Visible

Heading 1

Cabinet Grotesk 600 — clamp(36px, 5vw, 72px) — tracking -0.025em

Open Protocol Infrastructure

Heading 2

Cabinet Grotesk 600 — clamp(24px, 3vw, 48px) — tracking -0.02em

Five Core Primitives

Body Lead

Switzer 300 — 16-19px — leading 1.78

Making economic capability visible, verifiable, and financeable.

Body

Switzer 300 — 13-15px — leading 1.72

The protocol exposes five primitives. Every application chooses which ones to use.

Label

Switzer 500 — 10-11px — tracking 0.2em — UPPERCASE

PROTOCOL PRIMITIVE
3.0

Brand Colors.

Primary Colors

Our primary colours represent the core identity of the brand. Deep purple is the foundation. The full spectrum from void to light creates depth and hierarchy.

Void

#0D0B14

Primary background

rgb(13, 11, 20)

Depth

#13101E

Cards and panels

rgb(19, 16, 30)

Shadow

#1E1640

Borders and dividers

rgb(30, 22, 64)

Deep Purple

#4C1D95

Strong accents

rgb(76, 29, 149)

Core Purple

#6D28D9

Primary interactive

rgb(109, 40, 217)

Violet

#8B5CF6

Hover states, links

rgb(139, 92, 246)

Lavender

#A78BFA

Section headings

rgb(167, 139, 250)

Mist

#C4B5FD

Body emphasis

rgb(196, 181, 253)

Light

#E8E6F0

Primary headings

rgb(232, 230, 240)

Primary Gradient

The brand gradient is a signature visual element. It must always retain its original direction, blend, and proportion to ensure recognisability.

Hex: #A78BFA
Hex: #6D28D9
Hex: #4C1D95
4.0

Voice and Tone.

Direct

Say what it does. Not what it might do, or what it could potentially enable.

Honest

Acknowledge early-stage realities. The documentation says "coming in Phase 2" not "coming soon".

Grounded

Every claim roots in the real world. No speculation language. Value tied to action, not aspiration.

Human

Economic actors are not "users". The communities this protocol serves are named precisely, not abstracted.

Do / Don't Examples

Write this

A trader in Lagos with five years of consistent sales history can now demonstrate that to a capital provider in London through a verifiable trust profile she owns and controls.

Not this

Zivana leverages cutting-edge blockchain technology to empower underserved communities through decentralised financial inclusion solutions.

Write this

The covenant executes. Value distributes. No human intervention required at any step.

Not this

Our revolutionary smart contract technology automatically processes transactions in a fully autonomous and trustless manner.

Punctuation rule

Never use em dashes. Use a colon, a comma, or a period instead. This rule applies to all brand communications, documentation, social media, and internal materials without exception.

ZIVANA

Zivana Brand Guidelines v1.0

Questions about brand usage: brand@zivana.network

Built in Lagos. Open to the world.